PROJECT TYPE
Website Redesign | Domain Change
SERVICES PROVIDED
Web Design | Development, Graphic Design, Copywriting, Content Creation, Technology Integration, SEO/Optimization
The Indy DTD project included a redesign (WordPress platform) and a domain change – shortened (recognized) version of company name (prior Indianapolis Downtown Doggie). Additional considerations:
- Real-Time Social Media: Client is active on social media (Facebook and Instagram). Apps integrated within website to provide real-time, daily updates to gallery and customer review web pages.
- Search / SEO: Care was taken to transfer search value from old domain to new, testing to manage redirects / omit 404s, and increase page performance through on site and backend SEO practices.
- Improve Processes: Client was utilizing paper in new client processes and responding to new and current client questions weekly. Streamlined this via online forms and FAQ to reduce time resource hit and improve customer service.